Introducing our 2026-27 Kendall U Roster!

Kendall Ford of Bozeman has teamed up with 3 incredible MSU athletes, Taylee Chirrick, Adam Jones, and Justin Lamson, marking the fifth season of Kendall U. 

Kendall U is an Instagram-first influencer program connecting Kendall with student-athletes at Montana State University, a community known for strong school spirit and deep athletic engagement.

Each year, a select group of student-athletes is chosen to represent the Kendall brand. These individuals embody Kendall’s core values and serve as ambassadors both online and in their communities.

As part of their sponsorship, Kendall U athletes receive vehicles to support their demanding schedules, helping them travel safely and reliably to practices, classes, and community events.

Taylee Chirrick shares how this partnership has impacted her, saying, “NIL partnerships like Kendall U have given me the opportunity to show my interests outside of my sport. I can be a part of amazing opportunities that I am proud to represent! “

You’ll likely see Kendall Ford of Bozeman partnering with Montana State University during the Cat Prowl, a game day tradition where Kendall NIL athletes ride in Ford vehicles as they lead the Bobcats to the stadium before a home football game. The Kendall team is proud to connect with fans, families, and local communities in a way that feels authentic, localized, and lasting.

Check out the Kendall U Instagram for updates!

The Kendall U Instagram